What Really Matters in Photography
What really matters in photography? In a compelling video from Scott Choucino at Tin House Studio, the notion that image quality should be your top priority is thoroughly challenged. Choucino begins by discussing various cameras he’s used throughout his career, starting with the Bronica ETRSi medium format film camera and moving to the Canon 1DS Mark II, which was one of the first digital cameras to rival 35mm film in quality. Despite the Canon’s impressive performance, many professionals transitioned from medium format to digital not because it offered better image quality, but because it was more convenient. Today, while cameras deliver remarkable image quality, most photographers still opt for the 35mm format due to its versatility rather than it being the ultimate in image quality.
Choucino underscores that the image quality of your camera might not be as critical as you think. The 35mm format, with its reliable autofocus, high ISO capabilities, and sufficient resolution, proves to be a practical choice for most situations. In contrast, while medium format cameras deliver superior image quality, they often lag in areas like autofocus and ISO sensitivity, making them less suitable for everyday photography. This brings to light the real reason behind most camera choices—not for the sheer image quality, but for their overall functionality. It’s about having a versatile tool, like a Swiss Army knife, that meets your needs in any scenario.
What truly matters in photography isn’t the sharpness or dynamic range your camera offers, but the originality and relevance of your work. As an agent searching for new talent, Choucino doesn’t prioritize the technical quality of the images or the equipment used. Instead, he values originality, relevance, and a consistent style—these are the factors that make your work marketable and sought after. The focus should be on the work you create.
In the end, technical image quality is often overemphasized. What distinguishes outstanding photography isn’t the gear, but the creativity and intention behind each shot. Clients aren’t looking for pixel-perfect images; they’re seeking originality that cuts through the noise of a crowded market. For more insights, check out the full video from Choucino.
