XELMUS, a renowned name in high-end anamorphic lenses, has shared fresh insights into its upcoming AURA 2x Anamorphic S35 series. Designed exclusively for the Super 35 format, this series builds on the legacy of the APOLLO line, introduced in 2019. With the AURA series, XELMUS continues to redefine cinematic storytelling with innovative lens design.
AURA Series Overview
The AURA 2x Anamorphic S35 series will feature eight focal lengths, split into two distinct sets:
- Set A includes 30mm T2.2, 50mm T2.2, 75mm T2.2, and 135mm T2.5 lenses.
- Set B comprises 20mm T2.2, 40mm T2.2, 60mm T2.2 Macro (with a close focus of 9.8 inches/25 cm), and 100mm T2.2 lenses.
These lenses adopt an enhanced version of the anti-mump focusing system, first seen in the APOLLO series. The upgraded mechanics promise greater precision, making the AURA lenses ideal for demanding filmmakers.

Cinematic Features and Visual Aesthetics
XELMUS describes the AURA lenses as offering a “modern and contrasty” look. Key characteristics include:
- Waterfall bokeh that enhances cinematic depth.
- Muted white-blue flares for subtle artistic appeal.
- Retro-inspired veiling glare and controlled focus breathing.
- Minimal barrel distortion for authentic image rendering.
While sample footage is not yet available, these features indicate a lens series tailored to deliver stunning visuals.
Release Timeline and Pricing
XELMUS plans to release Set A starting July 1, 2025, with pre-orders for Set B opening later that year. The company will sell these lenses exclusively in sets. Pricing remains under wraps, but as a reference, the APOLLO series set of three lenses costs approximately $48,000.
Conclusion
Filmmakers eagerly anticipating the AURA 2x Anamorphic S35 series can expect a groundbreaking product designed to elevate visual storytelling. To learn more about XELMUS and their lens offerings, visit their official website.
Have you used XELMUS APOLLO lenses before? Share your experiences and expectations for the new AURA series in the comments below!
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