As we step into 2025, Panasonic stands at a pivotal point in its journey as a leader in the camera industry. Following a bustling year of releases in 2024, including the Lumix S9 and Lumix GH7, photography enthusiasts and professionals alike are speculating about what’s on the horizon.
A Recap of 2024: Milestones and Refreshes
Last year marked significant achievements for Panasonic. The Lumix S9 debuted in May 2024, showcasing a streamlined design aimed at vloggers. Although some questioned the necessity of another EVF-free vlogging camera, the S9’s advanced video features borrowed from the Lumix S5 II and its vibrant color options made it a strong contender at an attractive price point.
Later in the year, the Lumix GH7 made waves with its addition of phase-detect autofocus—a long-awaited feature for Panasonic’s MFT hybrid lineup. This flagship camera reaffirmed Panasonic’s commitment to offering exceptional video recording capabilities within the Micro Four Thirds format, cementing its status among filmmakers.
On the refresh front, Panasonic revisited some familiar territory. The Lumix G100D, a slight update of the G100, retained its compact charm but continued to lack in-body stabilization. Meanwhile, the Lumix S5D updated its predecessor with new LIDAR compatibility, albeit without upgrading to phase-detect AF. The relaunch of the affordable Lumix G97 brought renewed attention to its balanced features, including 4K recording and in-body stabilization—a boon for beginners and hybrid shooters.
Anticipating 2025: Rumors and Predictions
A New Lumix S1 Series? The Lumix S1 and S1R, introduced in 2019, once stood as Panasonic’s flagship full-frame hybrids. With advancements overtaking their technology, a successor could rejuvenate the lineup. Rumors suggest a potential Lumix S1 II or S1R II leveraging the 60MP sensor from Leica’s SL3. Such an upgrade could enable 8K video recording and satisfy professional photographers’ demands for high resolution. However, if Panasonic opts for this route, it may spell the end of the aging S1H, which relies on the older contrast AF system.
The Lumix G100 II: Fact or Fiction? Speculation about a new Lumix G100 II has circulated since 2023. The rumored model—featuring a 25MP sensor, phase-detect AF, and 4K 60p—would appeal to vloggers and content creators. However, the introduction of the Lumix G97 in late 2024 complicates this potential release. Any new G100 model would need to fill a gap between the G97 and the more advanced G9 II, a position that remains feasible but challenging.
Could the S5 Series Expand? Another intriguing possibility is a Lumix S5R, which could combine the compact design of the S5 with Leica’s 60MP sensor. While this concept is enticing, it might overlap with the S1R series, leading Panasonic to prioritize one over the other.
Lens Roadmap: What’s in the Pipeline?
Panasonic’s lens development moves cautiously, but two new offerings on the roadmap are generating excitement. A high-aperture standard zoom, potentially in the 28-70mm range, could offer compact versatility or an f/2 lens to rival competitors. Additionally, an ultra-telephoto zoom in the 100-500mm range may cater to enthusiasts seeking long-range performance without breaking the bank.
Concluding Thoughts
2025 promises to be another transformative year for Panasonic, with the potential for groundbreaking camera launches and lens innovations. Whether it’s a next-generation Lumix S1R II, an upgraded G100 II, or a surprise addition to the S5 lineup, the brand’s dedication to pushing boundaries remains unwavering. As the competition intensifies, Panasonic’s strategy will determine its standing in an ever-evolving market. Stay tuned for more updates as these rumors unfold.