A major announcement is on the horizon. Canon is gearing up to introduce two new “V” series EOS R APS-C cameras, alongside the global debut of the Canon PowerShot V1. The highly anticipated launch of the EOS R50 V, EOS RV & PowerShot V1 is expected to make a significant impact on the market.
Exciting things are coming… 📸🎬✨
— Canon UK and Ireland (@CanonUKandIE) March 19, 2025
Stay tuned to discover the perfect new additions to your kit bag. Launching on 26/03/25. pic.twitter.com/FWfC7qOesC
Why the Delay for the PowerShot V1?
Canon likely planned to showcase the PowerShot V1 at CP+ before officially unveiling it. This strategic timing aligns with launching it as part of a broader “V” series, encompassing both fixed and interchangeable lens cameras.
The announcement is expected on or around March 26, 2025, depending on your location. This aligns with previous reports regarding Canon’s release timeline.
Canon PowerShot V1
Canon is revitalizing the PowerShot series with the PowerShot V1. This model marks the first of two new PowerShot V series cameras set for release in 2025.
A potential replacement for the PowerShot V10 is not included in this count. Current reports suggest that the PowerShot V1 will retail at $899 USD, though pricing for other regions remains unavailable.
Canon EOS R50 V
The Canon EOS R50 V will serve as the entry-level APS-C interchangeable lens camera within the new “V” line of EOS R models.
Could a Full-Frame Version Follow?
While detailed specifications for the EOS R50 V remain scarce, it is expected to feature the 24.2MP sensor found in the EOS R50 and EOS R10. Additionally, it will likely share several characteristics with the PowerShot V1, though it will include an APS-C sensor rather than the PowerShot V1’s new 1.4-inch sensor.
Compactness is another anticipated feature. The EOS R50 V may closely resemble the EOS M6 Mark II in size. The estimated price is around $650, but an official confirmation is still pending.
Canon EOS RV
Among the three cameras, the Canon EOS RV is set to be the most advanced. While technical specifications remain undisclosed, a more powerful sensor is expected, surpassing the 24.2MP sensor likely included in the EOS R50 V.
Active cooling is another anticipated feature in the EOS RV. Pricing is estimated at approximately $1,000 USD. If it exceeds this range, it will need to justify the additional cost with enhanced capabilities.
New RF-S Power Zoom Lenses
Canon is also expected to unveil at least one RF-S Power Zoom wide-angle lens. Ideally, a complete set of Power Zoom lenses will be introduced alongside the cameras, creating a well-rounded system from the outset.
Final Thoughts
Canon has struggled to capture the attention of younger generations, largely due to a lack of appealing products in that market segment. While the company remains an industry leader, it has taken time to address this gap.
Despite mixed opinions, Canon’s brand remains one of the strongest in the photography world. This upcoming release presents an opportunity to attract the next generation of photographers and videographers.
With three new cameras and at least one RF-S lens on the way, more details will emerge soon. The expansion of the EOS R APS-C lineup and its connection with the PowerShot V1 signal an exciting development. Stay tuned for further updates.