Kodak pauses film production at its Rochester, New York facility as part of an initiative to modernize its operations. The temporary halt, announced during the company’s Q3 2024 earnings call, reflects efforts to address growing demand for film.
CEO Jim Continenza explained, “We’ve initiated a complete shutdown this November. This pause is part of our strategy to modernize, as film production requires working in darkness.” Kodak built up inventory before the shutdown to avoid disrupting supply.
Investments and Workforce Development Drive Kodak’s Growth
Continenza stated that the company is focused on advancing its manufacturing processes. “We’re committed to film production for both still and motion pictures, investing to meet growing demand,” he added.
In 2022, Kodak reported overwhelming demand, prompting the expansion of production and training programs. Continenza praised the company’s robust apprentice program in Rochester, where trainees receive four years of intensive preparation. “These highly skilled graduates bolster our workforce as we continue creating jobs,” he noted.
Interest in analog photography has surged, particularly among younger generations. Film photography, once considered outdated, has seen demand double between 2015 and 2019. As Kodak adapts to this resurgence, its commitment to film production remains unwavering.
