Kodak recently announced a significant change that may dramatically affect the color film market, including its popular Kodak Ektachrome emulsions. The company confirmed it would no longer sell long rolls of motion picture film to general consumers, a policy likely to drive up costs for still photography enthusiasts.
The Impact on Film Photography Prices
For years, photographers and small businesses utilized bulk film rolls designed for video production, respooling them into smaller, cost-effective 36-exposure rolls. This workaround became a favorite for reducing expenses amid rising film prices. However, Kodak clarified that such rolls are now exclusive to those working on verified motion picture projects.
Photographers in online communities, such as Reddit’s r/AnalogCommunity, have reported being denied their usual bulk purchases. Screenshots shared within these forums reveal that Kodak Ektachrome Reversal 100D, a favorite among film enthusiasts, is now restricted to motion picture use only. This change has sparked concerns about whether the practice of respooling will become obsolete.
The costs illustrate the impact vividly. Previously, the bulk loading method reduced the price to $8-$9 per roll in the U.S. Now, a single roll of Kodak Ektachrome 35mm film retails at $22 on platforms like B&H, while prices climb even higher internationally—£39 in the UK and AU$45 in Australia. Small businesses, such as Reflex Lab, which offered respooled Kodak Ektachrome at discounted rates, have already listed the product as sold out.
A Kodak representative confirmed the policy shift, emphasizing the company’s intent to prioritize its motion picture customers. Buyers must now submit a production form with an authorized signature to qualify for these rolls, effectively barring resellers from accessing the film. This limitation aligns with a broader trend of rising film costs, compounded by increased demand for analog photography.
The decision arrives on the heels of Kodak Alaris’ acquisition by a private equity firm. The move raises questions about Kodak’s market strategy and whether it signifies a monopoly over color film products like Kodak Ektachrome. This development could reshape the accessibility and affordability of analog photography for many enthusiasts.
If you’re passionate about film photography, check out our guide to the best film cameras and top-rated 35mm films to navigate this evolving market.