GoPro has introduced three new products that expand its ecosystem for creators and action sports users alike. Leading the lineup is the GoPro MAX2 8K 360, a true 8K flagship camera, followed by the pocket-sized LIT HERO lifestyle model, and the Fluid Pro AI Gimbal designed for subject-tracked stabilization.
With DJI and Insta360 battling across drones, action cams, and 360 devices, GoPro answers with hardware aimed at both professionals and casual users. The company’s strategy is clear: support high-end production workflows while making quick, polished capture accessible.
GoPro MAX2 8K 360: flagship 360 capture
The GoPro MAX2 8K 360 is billed as the world’s only true 8K 360 action camera, offering 21% more native resolution than rivals. For filmmakers, this means sharper 4K reframes, flexible crops, and cleaner details when zooming in. It records in 10-bit color and includes GP-Log for grading freedom. Optional GoPro Labs firmware unlocks bitrates up to 300 Mbps for enhanced compression.
A six-microphone array captures immersive spatial audio. The rugged, waterproof design continues GoPro’s tradition of durability, powered by a cold-weather-ready Enduro battery. Twist-and-go lens protectors keep shooting smooth in harsh environments. In-camera POV and selfie modes reduce reliance on post-production.
Other highlights include built-in GPS, cloud-based editing for subscribers, and new mounts optimized for invisible pole shots and drone-like effects.
MAX2 key specs
True 8K 360 video, 10-bit color, GP-Log
Up to 300 Mbps with GoPro Labs firmware
Six-microphone spatial audio
Replaceable, water-repellent lens protectors
Enduro 1960 mAh battery, waterproof to 5 m
GPS and Quik app AI reframing
LIT HERO: pocketable action camera with light
The GoPro LIT HERO is built for social-ready shooting with minimal setup. Roughly the size of an AirPods case, it captures 4K60 video, 2x slo-mo, and 12 MP photos. A built-in LED offers three brightness levels with a diffuser, enabling low-light or retro-style shots.
The 4:3 capture option preserves flexibility when cropping to vertical formats for social posts. Its Enduro battery supports over 100 minutes of continuous 4K60 recording. Waterproof to 5 m, it features a magnetic latch mount, a 1/4-20 thread, and full compatibility with GoPro’s accessory lineup.
LIT HERO key specs
4K60 video and 12 MP photos
Built-in LED light with three levels and diffuser
100+ minutes of 4K60 capture
Waterproof to 5 m
HyperSmooth stabilization via Quik app
Fluid Pro AI Gimbal: stabilization with subject tracking
The GoPro Fluid Pro AI Gimbal supports GoPro cameras, smartphones, and compact cameras up to 400 g. It delivers three-axis stabilization with interchangeable mounts and features AI subject tracking that can face forward or backward. This makes it ideal for solo creators shooting walk-and-talks or action clips without manual framing.
An integrated fill light balances tricky lighting conditions, while the gimbal runs up to 18 hours and doubles as a power bank.
Fluid Pro AI key specs
3-axis stabilization with device mounts
AI subject tracking with dual orientation
Integrated fill light
18-hour runtime, power bank function
Supports devices up to 400 g
Pricing and availability
GoPro MAX2 8K 360 – $499.99, shipping September 30
GoPro LIT HERO – $269.99, available October 21
GoPro Fluid Pro AI – $229.99, available October 21
GoPro Subscription remains central, offering AI-edited highlights, unlimited cloud storage, and accessory bundles. Together, the GoPro MAX2 8K 360, LIT HERO, and Fluid Pro AI Gimbal create a lineup that balances pro-level workflows with easy capture for everyday creators.
