Blackmagic Design has introduced a streamlined version of its flagship large-format cinema camera, the Blackmagic URSA Cine 12K, priced at $6,995. This strategic release caters to experienced cinematographers and rental houses that already own essential rigging equipment while making the 12K ecosystem more accessible.
The new body-only model retains the impressive core specifications of its fully equipped counterpart. It features a 12K large-format RGBW sensor (36 x 24mm) that delivers 14.5 stops of dynamic range. The main difference lies in the removed components: gone are the shoulder mount, handles, multiple lens mounts, battery plates, power supply, and the 8TB media module included in the original package.
Storage Shift – Dual CFexpress Type B Slots Instead of 8TB Module
Replacing the high-capacity 8TB media module, Blackmagic has integrated dual CFexpress card slots, offering a more standard but less capacious storage solution. The camera ships with a locking EF mount as standard, while PL and LPL mounts can be purchased separately.
The timing of this release is intriguing, coinciding with a period when production houses are evaluating high-resolution acquisition options. Although 12K resolution may seem excessive for current delivery formats, the ability to capture in multiple resolutions (12K, 8K, or 4K) at full sensor size provides unmatched flexibility. The camera also boasts remarkable frame rates, supporting up to 80 fps at 12K 3:2, 144 fps at 8K 3:2, and an impressive 224 fps at 8K 2.4:1, making it a strong competitor in high-end productions.
A Response to ARRI ALEXA 35 Base Model?
Blackmagic’s move comes shortly after ARRI’s announcement of the ALEXA 35 Base Model, which also aims to provide a lower-cost entry point into the ARRI ecosystem—though at a significantly higher price of approximately €50K. Some speculate that Blackmagic’s release is a response to ARRI’s move, while others believe it reflects a broader strategy to boost camera sales in a slower cinema market. The reality likely combines both factors.
Additional Costs and Considerations
Despite the attractive $6,995 price point, filmmakers must consider additional costs. Building a complete, ready-to-shoot kit requires extra investments in power solutions, rigging, and monitoring accessories. However, this modular approach benefits professionals who already own essential components. Ultimately, buyers save over 50% compared to the full Blackmagic URSA Cine 12K for $7K package while still receiving a top-tier camera.
Cost-Effective High-End Filmmaking
Blackmagic’s strategy of lowering the price while maintaining premium capabilities positions the Blackmagic URSA Cine 12K for $7K as a compelling alternative for production companies. With shrinking budgets in the film industry, this camera presents a viable option for those debating between renting an ARRI ALEXA or owning a Blackmagic URSA Cine.
Availability and Final Thoughts
The Blackmagic URSA Cine 12K for $7K is available immediately through Blackmagic Design’s global reseller network, priced at $6,995 (excluding local taxes).
What do you think about Blackmagic’s latest pricing strategy? Share your thoughts in the comments below.